UX/UI Consultant for LEGO – Self-Service Portal for 14,000 LEGO Employees

The challenge

LEGO had decided to develop a new LEGO Service Portal to meet the demands for time efficiency and an improved employee experience. This was a large-scale project impacting all LEGO employees globally—over 14,000 people. The new portal was a significant financial investment, and it was crucial for LEGO to ensure that employees would embrace it. Therefore, they sought a UX designer to ensure the portal would be intuitive, user-friendly, and meet employee expectations.

Our approach

We began by identifying candidates with strong skills in usability testing, user behavior analysis, and usability evaluation. We looked for a professional who could map user journeys and collaborate effectively with stakeholders through workshops and other collaborative methods. Experience in user interface design and prototyping, both in Axure and the ServiceNow platform, was also essential. Additionally, the candidate needed front-end coding skills in Angular-based ServiceNow systems (HTML, CSS, SCSS) and experience with agile Scrum methods, including user stories, refinements, and sprint planning.

After a thorough screening process, we found an experienced UX/UI designer who met all these criteria and was a perfect fit for LEGO’s needs.

The result

The selected consultant became an integral part of a large team of 14 members. With a two-week sprint structure based on agile Scrum principles, the consultant worked closely with the team to ensure the new portal met user expectations.

The consultant’s responsibilities included improving the user experience from the end-user perspective compared to the previous LEGO Service Portal. Using a user-centered design process, the consultant ensured that all new initiatives were based on UX research through collaboration with end users. This involved usability testing, user behavior analysis, and conducting user group workshops. Based on the insights gathered, the consultant was able to document and demonstrate improvements in the portal.

Additionally, the consultant contributed to the development of prototypes using Axure and implemented them on the ServiceNow platform. Front-end development with a focus on HTML, CSS, and SCSS in an Angular-based environment was also part of the tasks.

The impact

The new LEGO Service Portal was fully launched in early December and received excellent feedback from end users. With the consultant’s contribution, LEGO successfully created a portal that was not only technologically advanced but also significantly improved employee experience and efficiency.

Conclusion

This project demonstrates our ability to find the right professionals for complex and large-scale tasks. We are proud to have helped LEGO realize their vision and look forward to supporting other companies with similar challenges.

Need a specialist?

If your company is facing similar challenges and needs experts in UX, UI, or Research, we are ready to help. Contact us today for a non-binding conversation, and let’s find the right candidate for your project.